S logo design professional#

The current typeface originates from the font made in 1950s. The brand name and logo wording are rooted in the meaning of the term вЂњlego,вЂќ which is derived from the Danish phrase вЂњ leg godtвЂќ which means вЂњplay well.вЂќ Lego LogoвЂ™s Wording Channels The Joy Of Play While The Font Celebrates A Youthful Spirit It also made the logo more applicable to different media carriers.

S logo design professional#

This refreshment - вЂњgraphical tighteningвЂќ as the company refers to it вЂ“ resulted in a more polished and professional look. The trademark white wordmark has remained the same, as has the black and yellow outline. The current logo design was introduced in 1998.ДЄlthough it is basically a revision of the 1972 logotype, the current Lego logo bears two essential ingredients of the seventies version that made the brand so recognizable: the solid crimson background and the playful, bold sans-serif font.Д¬ompared to the previous visual identity, the current logo boasts a narrower inscription and more saturated shades, while the letters are brought closer together. The brandвЂ™s logo has gone through many different iterations since the companyвЂ™s inception in the 1930s. The Latest Iteration Of LegoвЂ™s Logo Is The Gradual Evolution Of A Long-Standing Visual IdentityД«ased in Denmark, Lego is an iconic producer of plastic construction toys.